How Hillary Clinton’s campaign has changed its playbook
Hillary Clinton campaign manager Robby Mook has changed the way he conducts his daily communications, as his staff has developed a more effective use of social media.
It’s part of the campaign’s efforts to position its presidential campaign as more relevant to the public, as it faces a daunting test of public opinion ahead of the November 6 election.
Campaign staffers are using social media to reach voters and get them to the polls in the most direct way, Mook said Thursday.
They are also taking the social media approach to reaching people who aren’t normally active on Twitter.
I think this is something that we can all be proud of and I think that it really puts the campaign in a position to get voters to the ballot box and to get them excited about what they’re going to do, Mooks said at the Center for American Progress in Washington, D.C. In an interview with The Hill, Mookyc described the approach as more “direct” and focused on building relationships and getting people to the polling places as opposed to “strategic messaging” and social media outreach.
The campaign is working with social media providers to use the platforms to reach out to voters and encourage them to vote, Mouldsaid.
“We’ve got a new way of talking to people that’s really going to be a huge part of what the campaign is going to have to do over the next six months.”
Campaigns are taking the new approach to getting people excited about the election.
Mook said that the campaign would continue to engage with its supporters through their social media channels, even as the campaign focused more heavily on reaching voters in swing states.
Mook also said the campaign has started using the social platforms more often, even when they’re not in their best interest, to encourage people to get involved.
The campaign has begun to push its message more directly to voters, he said.
He called the new focus “a lot more direct, a lot more focused.”
“We have to have a better conversation about the issues,” Mook told The Hill.
“We have an election to win and I believe that people are going to want to know what’s really on the line.”
Mook has been more proactive in communicating with voters in recent weeks, particularly during the last week of the primary season.
Mook is planning a three-day campaign stop in Ohio, a state where the campaign hopes to capture more of the white working-class vote.
Mooks team is using social networks to reach people who are not normally active in Twitter, according to a campaign official.
While Twitter has seen a significant uptick in popularity since the election, Maken said that social media is also used by some voters as a way to reach other people on Twitter to help them engage.
The social media platform is also a powerful tool for campaigning, the official added.
Twitter users have an array of tools to help reach voters, including a “tag” feature that allows people to tag specific tweets in the same post, and “dynamically retweet” features that allow people to share a tweet without it being viewed by the majority of their followers.
The official said that Mook’s campaign staff is also using the platform to build relationships with supporters through the use of text messages, phone calls and video calls.
This is something we have to get more of our people to do and we’re going through a transition that we’re seeing in social media,” Mooks official said.
Trump’s campaign did not immediately respond to a request for comment.
On Wednesday, a senior adviser to Trump’s campaign, Rebekah Mercer, was accused of using a fake email address to try to sway the public opinion against Trump during the election campaign.
Maken said the Trump campaign was looking into the accusation, but declined to comment further.